Moosehead

Moosehead

Services

  • Research & Analysis
  • Brand positioning
  • Connections Planning
  • Content Ideation & Creation
  • Video Production
  • IMC Management

Location

  • Canada

15%

Lift in purchase intent

48%

View-through rate (benchmark: 10-14%)

10,152

Contest entries

Moosehead

We laid the foundations of a
brand, and then built a
badass campaign on top.

Brand Positioning

With too many disparate campaigns over the years, we needed to re-centre Moosehead around something ownable.

As Canada’s largest independent brewery, owned and operated by the same Canadian family since 1867, all roads pointed north:

Moosehead Poster Mock

PR

We grabbed headlines:

Activation

Then we grabbed a beer for the ‘little guy’.

We took a tour of Canadian festivals and fairs, opting to stick to Moosehead’s grassroots Canadian identity.

Next we curated the most Canadian weekend ever.

Services

  • Research & Analysis
  • Brand positioning
  • Connections Planning
  • Content Ideation & Creation
  • Video Production
  • IMC Management

Location

  • Canada

Campaign exceeded all KPI’s and garnered:

15%

Lift in purchase intent

48%

View-through rate (benchmark: 10-14%)

10,152

Contest entries