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Dear Canada’s Advocacy Translates into Zabiha Halal’s Largest Awards Run Ever

Zabiha Halal’s thought-provoking “Dear Canada” campaign transformed the nation’s #1 halal food brand into the #1 social advocate against Islamophobia. This cultural initiative garnered praise from the community, national news media, and the Canadian Senate’s Committee on Human Rights.

The campaign shed light on the daily challenges faced by many Muslims in their home country. It established a nationwide platform aimed at dismantling harmful stereotypes and amplifying the voices of Canada’s Muslim community. This fully-integrated campaign was designed for easy sharing on social media, fostering connections between Muslim and non-Muslim communities.

As Canada’s most trusted halal food brand, Zabiha Halal is celebrating its most extensive awards recognition to date. With these numerous accolades, it’s evident that the brand’s commitment to both marketing excellence and social advocacy is making a significant impact in Canada and beyond.

Zabiha Halal’s dedication to multiculturalism and its innovative approach to digital marketing have earned hardware from both national and international awards shows. This is proof that when we find ways to help brands connect with their audience on a deeper level, everyone wins.


4x Silver

Multicultural: Best Use of Social Media
Multicultural: Digital
Multicultural: Direct
Multicultural: Integrated Campaign


Digital: Integrated Web Campaign


Canadian Public Relations Society: Canadian Advocacy & Social Marketing Campaign of the Year


Engaged Community


Special Award: Meta Business Equity Award


Cultural Driver: Multicultural Impact

See the full case study here.


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