The Pulse: Instagram updates creator tags, Twitter dives into e-commerce, and Reddit launches the Discovery Tab
Creators have long complained that Instagram’s tagging capabilities don’t live up to expectations. In a sea of tagged names, its undeniably difficult to discern who is credited for what in a post. Thankfully, after long last, Instagram has updated its tagging game to allow contributors to be identified by their contribution. Direct credit puts a spotlight on those who are often behind the scenes. Contribution titles will be based on the contributors profile category. This update is a big step towards creators of all types getting the recognition they deserve.
In an effort to hop on the growing e-commerce bandwagon, Twitter is introducing “Twitter Shops” a way for merchants to streamline the online shopping experience by making products available via their profile. While Twitter’s pre-existing “Shop Module” allows users to feature up to 5 items on their profile, the new Shops feature provides a far more immersive shopping experience – allowing up to 50 items to be displayed. The shopping feature stems from Twitter’s research into consumer conversations, which illuminated the plethora of active communities discussing products on the platform.
Reddit can be a daunting platform. With subreddits ranging from r/birdswitharms to r/chairsunderwater and everything in between, it can be difficult to find your niche. But Reddit wants to reassure users that there is a welcoming corner of the internet for everyone. The newly launched Discovery Tab aims to connect users to relevant content based on the communities they browse the most plus time spent. In its initial testing phase, Reddit stated that 1 in 5 users joins a new community that is introduced via the discovery tab.