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The Pulse: Twitter adds new labels, TikTok pushes subculture engagement, and YouTube tests out new search insights.

Twitter rolls out new labels to mitigate misinformation

In the age of misinformation, it can be hard to discern between what’s real and what’s fake. That’s why twitter is rolling out new and improved labels to mitigate misinformation on the platform. Twitter initially announced new tags for misinformation in 2020, but they were sharply criticized for their ambiguity. The new labels will be colour-coded as well as provide context as to why the Tweet is flagged.

“While Facebook has copped the brunt of criticism over the spread of misinformation and manipulation on social networks, Twitter, too, has played a part, with various research reports showing harmful misinformation trends often originate from the platform…”

Read more on Social Media Today →

TikTok launches “Community-Tok” in a push to highlight subculture engagement

Advertising on TikTok can be daunting – but with the app’s latest update, it’s getting easier. The newly introduced “Community-Tok” allows brands to leverage niche subcultures to gain a better understanding of target audiences. Knowing who your product/service resonates with takes time and research and the production necessary to create a TikTok can deter brands from fully embracing the opportunity to reach a huge audience. Now brands can easily gather insights on trends and stats related to their desired demographic.

“Respect and honour the ways of Community-Tok to identify which might be the best fit for your brand. Watch and observe what each individual Community-Tok cares about and immerse yourself in the content to understand the way they might uniquely express themselves.”

Head to Social Media Today to learn more →

YouTube is testing out a new “Search Insights” feature to help simplify content production

Content planning on Youtube is being simplified. YouTube is set to introduce a new insights feature that provides in-depth analysis on the who/what/where/how of their viewers. Statistics such as your audience’s top keyword searches, channel traffic, and content gaps will be available to creators, allowing them to tailor their content accordingly.

“It could be a very valuable tool, along similar lines to Google’s Search Console and Google Trends, providing more insight into what’s driving your YouTube channel traffic, and how you can optimize your content efforts to align with these trends.”

Click to read more on Social Media Today →

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