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The Pulse: Facebook changes their data tracking, Twitter mimics TikTok’s UI, and Pinterest launches “TV Studio”

Facebook is removing certain location tracking tools as data regulations evolve

As of May 31, 2022, Meta will no longer be able to gather data from features like nearby friends, weather alerts, and more. Many are wondering why the change. Well there are a few theories, according to the platform itself, they’re simply no longer relevant metrics to collect. However many social media users are suggesting otherwise. Currently, users are presented with a long list of the ways Facebook collects your data. From financial info to web diagnostics, the list is alarmingly long. Many speculate that by removing certain data metrics and thereby shortening the list, users will be less inclined to turn off all data tracking. Another theory is that as many countries in Europe begin to seriously clamp down on data regulations, Meta is simply staying ahead of the curve when those restrictions make their way over to North America.

“While we’re deprecating some location-based features on Facebook due to low usage, people can still use Location Services to manage how their location information is collected and used.”

Twitter tests out TikTok-like display in the Explore tab

At this point in the game, it comes as no surprise to learn that yet another platform is taking a page out of TikTok’s game-changing book. Following in the footsteps of Facebook and Instagram, Twitter is introducing a full screen display in the Explore tab. The updated layout will feature both a “Trending” page with the latest trending news and updates and a “Personalized” page which will provide content based on your own personal algorithm- eerily similar to TikTok’s FYP. Consumption habits certainly suggest that users prefer an immersive social media experience, so perhaps this is a major improvement in Twitter’s UX.

“We’re continuing to test a revamped, more personalized Explore page to make it easier for you to unwind, find new interests, and see what’s happening.”

Pinterest launches “TV Studio”

In an effort to bolster their ongoing e-commerce strategy, Pinterest is in the process of launching a creator-centred app called “TV studio” which will provide e-commerce creators with the tools necessary to refine their videos with lighting, editing, tips, and more. As live stream shopping grows (revenues are expected to hit $400 billion in China this year), so does the need for a cohesive e-commerce experience. Users are turning to their favourite social media platforms to shop. TikTok, Twitter, and Instagram have all made strides towards incorporating various e-commerce formats into their apps, so it’ll be interesting to see how successful Pinterest’s test is.

“Upon first launch, creators have to enter in a code or scan a barcode that Pinterest provides in order to gain access to the live-streaming tools the app provides.”

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