The Pulse: Twitter introduces interactive ads, Instagram tries out a full-screen main feed, and NFTs are coming to Facebook
As a way to make ads feel like they seamlessly blend into the timeline on Twitter, the platform is adding a few more customization options. Advertisers can now highlight certain keywords in the copy that can drive to different links. Likewise, the ad can choose from ten different highlight colours for focus words which will add an eye-catching element in a sea of tweets. Twitter is also adding “product explorer” ads, which allow consumers to swipe and rotate the product to see it from different angles. Lastly, the platform is also introducing “collection ads” which allow brands to have one focus image alongside five smaller images with a horizontal scrolling feature. And as an added bonus, each image can drive to a different landing page. It looks like Twitter is certainly becoming an advertiser’s best friend.