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The Pulse: Meta updates Facebook Feed, Twitter launches Shopify Integration, LinkedIn introduces carousel posts

Meta launched a new Facebook Feed

Ever since TikTok began gaining traction, it became clear they had developed the ideal user interface. Now, all major platforms are making minor changes to their feeds to make their own version of the TikTok feed – and Facebook has just kicked off this process. When logging into Facebook, you’ll now notice that there’s two different feeds. The first is the ‘Home’ feed, which will consist of recommended content based on your activity to suggest posts/users you may be interested in. The other is labelled as the ‘Feeds’ tab, where posts will be split into different categories, such as ‘Friends’, ‘Favourites’, ‘Groups’ and more. If you’re familiar with TikTok, you know that the platforms ‘For You’ feed brings engaging content by recommending posts based on your interests, but is not restricted by the users you follow. Facebook is following suit with its previously mentioned ‘Home’ feed that will now suggest content based off your interests. Meta has made these changes to shift the social network app into more of an entertainment app.

“The app will still open to a personalized feed on the Home tab, where our discovery engine will recommend the content we think you’ll care most about. But the Feeds tab will give you a way to customize and control your experience further.”

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Twitter integrates Shopify E-commerce within the app

Another emerging trend in social platforms is in-app shopping. Instagram launched the initial version of their shop in 2020, and now, Twitter is embracing this by partnering with Shopify. With this new integration, merchants can list their products under their Twitter shop account, which will send potential customers straight to their Shopify site to make a purchase. Merchants can feature their products in carousel posts or with a dedicated product display page. Inventory can even be updated in real time by syncing your Shopify page with its Twitter counterpart. Twitter previously launched it’s ‘Shop Spotlight’ in July of 2021, which was similar to Instagrams ‘Shop’ – a dedicated feed for e-commerce. Twitters ‘Shop Spotlight’ acts in the same way, allowing display of up to 50 products. In the future, Twitter is looking to display products within organic tweets, not just the separate Shopify page. Currently, the Shopify integration is only available to US merchants, but will move to other countries soon.

“We built a Twitter sales channel app, available in Shopify’s App Store and through the Shopify admin, which enables merchants to connect their Twitter account to their Shopify admin and onboard onto our Shopping Manager.”

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Carousel posts consist of multiple images in a single post, with the ability to swipe in between each picture. This is not new to social media platforms, with Instagram launching the feature back in 2015. LinkedIn is a little behind on the trend, just launching carousel posts/advertisements this month. In fact, people have been posting makeshift carousels on the platform using PDF attachments and other crafty solutions. But now, when creating a post there, will be a separate option to create a carousel. In fact, you can even customize the text for individual photos in the carousel. The functionality is currently in testing, but will be launched very soon, so say goodbye to posting PDF’s as a workaround.

“Showcase your brand’s message over multiple images, immersing your audience with each swipe.”

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