With too many disparate campaigns over the years, we needed to re-centre Moosehead around something ownable.
As Canada’s largest independent brewery, owned, and operated by the same Canadian family since 1867, all roads pointed north:
We took a tour of Canadian festivals and fairs, opting to stick to Moosehead’s grassroots Canadian identity.
Campaign exceeded all KPI’s and garnered:
Lift in purchase intent
View-through rate (benchmark: 10-14%)