Moosehead
Moosehead
Services
- Research & Analysis
- Brand positioning
- Connections Planning
- Content Ideation & Creation
- Video Production
- IMC Management
Location
- Canada
15%
Lift in purchase intent
48%
View-through rate (benchmark: 10-14%)
10,152
Contest entries
Moosehead
We laid the foundations of a
brand, and then built a
badass campaign on top.
Brand Positioning
With too many disparate campaigns over the years, we needed to re-centre Moosehead around something ownable.
As Canada’s largest independent brewery, owned, and operated by the same Canadian family since 1867, all roads pointed north:
PR
We grabbed headlines:
Activation
Then we grabbed a beer for the ‘little guy’.
We took a tour of Canadian festivals and fairs, opting to stick to Moosehead’s grassroots Canadian identity.
Next we curated the most Canadian weekend ever.
Services
- Research & Analysis
- Brand positioning
- Connections Planning
- Content Ideation & Creation
- Video Production
- IMC Management
Location
- Canada
Campaign exceeded all KPI’s and garnered:
15%
Lift in purchase intent
48%
View-through rate (benchmark: 10-14%)
10,152
Contest entries
