The work that wins today doesn’t interrupt culture, it earns its place within it. It stops people in their tracks, sticks in their memory, and is supercharged by social conversation. This type of thinking doesn’t just get noticed, it drives sales, fuels advocacy, and builds lasting affinity.
January 29th, 2026
King Ursa Event — in partnership with ICON Digital
A high-impact morning and afternoon built for CMOs who want to shape the future of marketing—not chase it. You’ll get global perspectives, uncomfortable truths and practical tools at the intersection of culture, creativity and emerging tech, all anchored in what matters: effectiveness and commercial impact.
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