International Women’s Day isn’t just about celebrating women. It’s about taking a long, hard look at how they’re represented. We wrote a thing or two about “The Other Women”, who may lead vastly different lives from Busy Moms. Take a look at our deck below! 

This deck is for:

• Strategists being told by their male bosses that “this is about capturing the hearts and minds of Female Audiences”
• Creatives who are so tired of explaining why targeting Busy Moms is so stale they can’t even articulate it anymore
• Busy Moms who want brands to understand that there’s more to them than having kids but not having time

See full deck here.