Clubhouse – Brand, uh, finds a way
“If there’s one thing the history of evolution has taught us, it’s that life will not be contained. Life breaks free, it expands to new territories, and crashes through barriers painfully, maybe even dangerously, but, uh, well, there it is. […] life will find a way” – Jeff Goldblum as Dr. Ian Malcolm in Jurassic Park.
Over the past couple days I’ve seen a lot of articles on brands starting to dip their toe into Clubhouse and I kept thinking ‘brands, uh, find a way’.
It wasn’t until today I realized I had been playing a quote from Jurassic Park on loop in my head and just replacing ‘life’ with ‘brands’.
Similar to Tik Tok or Twitch, there isn’t necessarily some low hanging fruit or blanket approach that will work for across the board… but, for better or worse,