Jobber
Services
- Brand Strategy
- Creative Development
- Broadcast
- Radio
- Digital Marketing
- VFX
- Media Strategy
location
- Canada & US
+540%
Brand Awareness
+11%
Lift in Website Traffic YoY
+66%
Lift in Trial YoY
Jobber
We showed blue collar entrepreneurs that Jobber was the best tool for the job.
Brand Awareness
Jobber is a user-friendly business management tool that empowers Home Service Providers to easily manage scheduling, invoices, payments and receipts while eliminating some of the paperwork and administrative tasks that come with owning a small business.
Developed in Canada, Jobber began to flourish with small business owners in the Southern United States. But outside of small pockets in Texas, Florida, California and Canada, blue collar entrepreneurs still had little to no awareness of its services and how they could benefit from them.
They needed to increase awareness and attract new users in order to expand and drive new capital investment.
Our charismatic campaign resonated with small business owners in Canada and the U.S. We highlighted their skills and portrayed them as the seasoned pros they really are.
Our efforts on TV were supported with radio ads titled “True Tales From the Jobsite.”
Results
After 3 months in market, our campaign increased brand awareness by over 540%. Jobber experienced massive audience gains in new major markets across both Canada and the United States. We successfully lifted site traffic +11% YoY, driving an impressive +66% YoY increase in app trial.
