Sometimes it’s difficult to tell whether you’ve just experienced actual magic, or whether it’s a Senior Writer like Kevin lurking just around the corner. With the flick of a wrist, Kevin can pull big ideas out of anything: hats, tiny budgets, thin air—you name it. His best act, conjuring audience emotions and summoning money for clients, needs no embellishing. Just ask the ADCC, Strategy, Communication Arts, Applied Arts, Lürzer’s Archive and Mashable’s vaunted list of “35 Guilty Pleasure Twitter Accounts”. So, the next time you see something that gives you goosebumps, or a successful campaign report, you can bet you’ve just been Kevined.