Campaign exceeded all KPI’s and garnered:
As in, One Academy, one of Toronto’s most popular specialty gyms.
King Ursa wanted to demonstrate how strong creative and strategy could build a business, and to put our money where our mouth was, we became partners in the project. We still are.
In a hyper-competitive market, we knew that launching with a strong brand was essential to the gym’s success.
But that meant a lot more than a slick logo and a brand book nobody would read.
Instead, we started with a focus on our people - the expertise of our trainers and the passions of our members - to create a loyal, passionate community that was advocating on the brand’s behalf even before gym construction was complete.
We had a full house on opening day, and have never once resorted to the deep discounts or restrictive contracts that are commonplace in the fitness space.
Voted best gym by BlogTO
We sold out of our first clothing line before our doors even opened, we became profitable within our first year, and continue to max out on memberships, year after year.
One Academy’s following has grown so much that we’ve had to expand beyond our original 100 sq-ft location: we made our offerings available online, and have begun cross-continent franchise development.